Business Behind the Magic
Sunday afternoon Disney Institute is offering a tour for $129.00 called “Business Behind the Magic” Behind-the-Scenes Tour. The tour will run from 12:30 pm until 3:30 pm.
“Business Behind the Magic” Behind-the-Scenes, a 3-hour tour, features the five core principles taught by Disney Institute and shows how they come to life each day at the Walt Disney World® Resort for Cast Members and Guests. You will explore the following locations:
- Textile Services: Visit a state-of-the-art laundry facility, one of the largest in the world, to see how committed, responsible, inspiring leaders are able to motivate a team to achieve amazing results. (Highlights from Disney’s Approach to Leadership Excellence and Inspiring Creativity)
- Epcot® Cast Services: Experience the “Backstage” area from a Cast Member (Disney employee) perspective. See how the Walt Disney World® Resort creates a supportive environment for the Cast Members as they prepare to go on stage. Discover the important role backstage areas play in creating a caring environment. (Highlights from Disney’s Approach to People Management and Inspiring Creativity)
- Main Street, U.S.A.®: Take a stroll through this turn-of-the-century walkway to better understand how we strive to exceed the expectations of our Guests (customers). Discover a tool that helps go beyond standard demographics to meet the needs, wants, stereotypes, and emotions of Guests with innovative products & services. (Highlights from Disney’s Approach to Quality Service, Brand Loyalty and Inspiring Creativity)
- The “Utilidor” System: Journey beneath the Magic Kingdom® Park to visit support systems designed to improve the experiences of Cast Members and Guests alike. Discover how simple tools are used to engage and empower Cast Members to create lasting customer relationships that drive repeat business and brand loyalty. (Highlights from Disney’s Approach to Brand Loyalty and Inspiring Creativity)


