Jonathan Kopp

The Power of Video Stories and Social Media in Corporations! 

Jonathan Kopp brings a unique view to the conversation about Social Media and Corporate Communication.  He is the Partner / Global Director, Ketchum Digital overseeing all aspects of digital and social media strategy, counsel and program development; interactive design and development; graphical design and content; and rich media products and services for major corporations around the world.

He has helped shape online and offline strategic communications for a wide range of organizations including the Lance Armstrong Foundation, the Obama for America Campaign, Time Warner Cable, Bill and Melinda Gates Foundation and Liz Claiborne.

Jonathan is also an attorney, worked in the Clinton White House and brings a special view to the wise and dumb use of Social Media.  In addition, when Jonathan was 16, he was a  “camper” on a leadership trip that Elliott Masie organized for teenagers with high potential.  More then 2 decades later, he and Elliott reconnected via Facebook.

Jonathan will provide an insight into how Learning can work closely with Corporate Communication as it leverages Video, Podcasts, Social Networks and More to create a knowledge and collaboration supply chain including employees, customers and partners.